About Us

Regional Reach. Global Standards. Creative Excellence.

Founded in 2014 as part of the Integrated Engineering Services Group (IES), RiseUp Agency is a full-service creative production and digital marketing firm. With offices in Cairo, Jeddah, and Dubai, we empower brands to stand out through immersive BTL activations, innovative digital campaigns, and advanced visualization technologies.
We operate at the intersection of creativity, strategy, and execution — delivering results-driven marketing and communication solutions to leading brands, government institutions, and international organizations across the MENA region.

Our Mission

To craft impactful experiences that bring ideas to life, connect brands with people, and drive measurable results — online, on-ground, and in virtual spaces.

Our Vision

To be the MENA region’s most trusted partner for creative marketing, production, and digital transformation — one experience at a time.

Our Values

  • Innovation: We turn bold ideas into smart, scalable realities.
  • Agility: We move fast without compromising quality.
  • Collaboration: We treat your goals like our own — working hand-in-hand to achieve them.
  • Accountability: We deliver on promises and measure our success by your satisfaction.
  • Excellence: We uphold the highest standards in creativity, craftsmanship, and client service.

Our Growth

2000 IES Group Establishment

Integrated Engineering Services Group was founded in the year 2000 Saudi-based enterprise specializing in contracting services encompassing construction, architectural and electromechanical undertakings.

2015
RiseUP Establishment

Start providing RiseUp estimated clients with smart geo-marketing solutions and BTL Services that help them reach both their audience and goals.

2018
Growth of RiseUp

The growth of RideUp has taken place only after 3 years of hard work and dedication. Consequently. We expanded our advertising capabilities to include digital marketing solutions such as digital marketing moderation, SEO, Web-development…etc.

2023
Expanded Presence

RideUp expanded into the GCC Market by opening a branch in Jeddah, KSA

2024
Expanded Solutions

RiseUp launched RiseUp Studio — a creative division specializing in 3D visualization, Interactive maquette, VR, animation, and immersive experiences.

2025
Wider Footprint

RiseUp marked a new milestone by opening its third regional hub in Dubai, UAE, reinforcing our commitment to serving clients across the MENA region.

Meet The Team

We are a community of creative engineers, designers, developers, producers, and strategists — united by a shared passion for innovation, visual storytelling, and market impact. From digital campaigns to physical experiences, our multidisciplinary team ensures every project is executed to the highest standard.

“Eng. Sabra was there every step of the way and brought his vision further than he could have imagined!”

Mohamed SabraCEO & Founder
CEO, Founder

Mohamed Sabra

Mohamed Sabra is an accomplished professional with a Bachelor’s in Civil Engineering and a Master’s in Geo-Marketing. He’s worked for Orange France, British American Tobacco and the Louver Museum and founded his startup in Egypt in 2015. His diverse skills and entrepreneurial spirit drive innovation and growth

CFO, Partner

Khaled Alsunari

.

R & D

Eng. Mohamed Ayoup

.

Production Manager

Eng. Mohamed Hemida

.

Branch Manager

Mr. Mohamed AbdelMawgoud

.

Digital S. Director

Dr. Ali Alshourbagy

Dr. Ali A. Alshourbagy, Digital Solutions Director

Operation Director

Dina

.

3D Art Director

Eng. Mostafa Kamel

Eng. Mostafa

Product Manager

Eng. Omar Amin

.

Our Footprint.

 

With local offices in:

  • Jeddah, Saudi Arabia
  • Cairo, Egypt (Headquarters)
  • Dubai, United Arab Emirates

 

We operate seamlessly across borders, leveraging regional insight and cultural fluency to deliver relevant, localized solutions with global polish.

Why Riseup?

When you choose RiseUp, you’re partnering with a dedicated team that values your success and works relentlessly to achieve it. We take pride in our ability to seamlessly integrate fast fit-out solutions with sophisticated geo-marketing strategies, offering you a comprehensive approach that sets your brand apart.

Contact us

Creative Design & Transformation

Construction livestreaming available

Value engineering meets brand storytelling

Fast-track production with quality control

MENA-wide coverage from 3 regional hubs